Our Process

A Comprehensive Collaboration

With Positioned, you’ll find detailed support, precise planning, and an interactive + strategic process waiting for you. 

We believe that impactful branding and outreach requires care, compassion, and time. It takes a nuanced understanding of public perception and a deep investment in your brand's story. 

One of the most important and exciting moments for me is the consult call— one of our very first moments together. Think of it as a safe-space where you can introduce me to some of your hopes, explain the reasoning behind some of your fears, and learn a little bit more about how Positioned can support you. 

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Discovery-Position-Pitch-Protect-Activate 

Every client, Poised or fully Positioned, receives a customized plan and in me, a fully dedicated partner. In order to ensure that each client receives the utmost care and attention, I only accept a limited number of clients at a time. 

Discovery

The discovery call is an integral part of every package we offer. We will openly discuss the most intrinsic building blocks of your business—uncovering your goals and connecting them with your deepest values, passions, personality, unique experience & expertise. My aim is to uncover these incredibly important parts of your brand and build out the first notions of what our collaboration will entail. This deeply personal and detailed process is designed to distill from conversation the innermost parts of your business, the parts of it that are personal. I’ll take a compassionate yet objective approach and together, we’ll glean insights that will shape the foundation of all our future strategy sessions- ensuring that they are authentic, intentional, and effective. 

Position

Identifying + placing your brand’s story in its ideal spot in the market by identifying opportunities and key stakeholders, and creating an intentional positioning strategy. We’ll take a deep look at your current target audience and assess the steps we need to execute in order to truly elevate your brand’s place within your niche. I’m here to help you polish your brand story until it shines, develop your KPIs and create a positioning strategy that leaves you feeling confident and excited about the business you’ve built.

Pitch

Creating conversations that foster connections. Whether we are amplifying your communication strategy to reach your target audience or other stakeholders in your community, every message will be meticulously tailored, strategically placed, and intentionally crafted. With the Positioned approach to pitching, you can be sure that your brand’s voice and uniqueness will never be lost, but rather, strengthened until it is naturally adaptable and ready for every target segment. 

Protect

Identifying possible risks, crafting plans to limit impact, and ensuring security for what you’ve built. Our intention is to ensure that your brand’s presence connects with people so deeply that it can withstand any scenario, and one of the most meaningful parts of our collaboration is the care we’ll take in creating strategic safeguards that are tailored to your business. We take a comprehensive approach towards protecting your business and brand reputation, and understand exactly how important that is for long term sustainability. 

Amplify

Implementing your custom plan, bringing your intentional brand to life, and assessing results. We’re with you from beginning to continuous implementation, here for you from the very first discovery call to being on standby as long term partners— ready to help you maintain 
your state of entrepreneurial grace, no matter how far your dreams take you. 

See our packages