At Positioned, we recognized that traditional PR and brand strategy offerings were no longer enough to help purpose-driven organizations and personal brands gain the long-lasting influence they are after. In today’s landscape, your whole brand is in the spotlight. (think culture, staffing, operations—all of it.) Which puts your reputation, credibility, and entire business viability on the line.
So we developed our signature “Position, Pitch, Protect” framework that takes a holistic approach to brand building by meeting you at the intersection of business operations and marketing. Here we collaborate with you to develop the mission-driven values that live in all areas of your business and set you apart from the competition. We raise your visibility and influence through impactful storytelling and modern public relations. And we safeguard your brand through risk assessment and crisis communications planning.
We start with your mission—the very thing that drives you. It will not only be embedded in your culture but the catalyst incorporated into every inch of the story that pours from your marketing channels and initiatives.
Then, we’ll move people to action with power-packed storytelling—from vendors and investors to employees and the public—so they not only see your credibility, but link arms in your mission.
These days, audiences have access to more of you than they ever have before. If your values aren’t trickling down from your policy to your product, your customers WILL hold you responsible. Because of that, we’ll track through all the possible liabilities, mitigate the risks, and formulate a game plan that wins the trust of your audience.
Are you ready to build a mission-driven brand that the people you need to influence most know and love, all while having an eyes-wide-open approach to any internal or external vulnerabilities at play?
Let’s work together.