Building and Protecting Your Everlasting Brand
In 2024, traditional PR alone isn't effective anymore when it comes to earning brand loyalty and navigating the shifts in public opinion.
As a high-profile, purpose-driven executive or team leader, you're on a mission to enhance your company's visibility—and protect it during high-stakes situations.
You're prepared to voice your mission and message, connecting them with the right audience, confidently leading, sparking action, and leaving a lasting impact.
Today, audiences have unprecedented access to you. If your values don’t permeate from your policies to your products, your customers will hold you accountable.
While sought-after media might share your brand’s story, audiences discuss and dissect it on platforms like TikTok, Instagram, and Reddit.
This is where Positioned steps in, meeting at the intersection of marketing and business operations. Our signature “Position, Pitch, and Protect” framework combines these elements, empowering you to step into the world as a trusted brand, secure and protected every step of the way.
Ready to explore how we can work together to build your Everlasting Brand?
See our service offerings below or book a consultation.
Positioned Power Hour Call
Need calm, clarity, and confidence right away? Need timely expert guidance to help you navigate your biggest brand challenge or seize that PR opportunity stat?
A Positioned Power Hour call creates a space to access your situation and create a plan that you can put into action immediately.
Get the actionable advice you need right now without making the big leap in investing in a long-term engagement.
Let's book a power hour
- You’ve been caught by surprise or suspect that something is brewing that may impact your business, brand, and reputation.
- You’ve been running your own PR strategy, but you’re not sure why it's not resonating.
- You’re a leader who is ready to build an impactful personal brand, but you need some personalized direction on where to start.
Option One
From $375
60 minute 1-on-1 session to assess your brand crisis, PR strategy, or leadership brand positioning and communications
Video recording along with feedback and action summary post-call
Everlasting Brand, Full Service
This is where we get down to business in a long-term engagement to build the holistic Everlasting Brand you’re looking for to expand your impact and last the test of time.
We use Positioned’s signature “Position, Pitch, and Protect” framework and apply it to all corners of your business so you can be confident, visible, and prepared.
Schedule a 20 minute consultation
- If you’re looking for a long-term strategic communications advisor to guide you through the process of living a values-driven brand that’s reflected in you communications, operations, and policies.
- If you’re looking for a partner that will help you get eyes and ears on your mission-driven message and stories to build your reputation and spark action.
- If you want to feel confident that your business can come out on top no matter what brand crisis comes your way
Option Two
From $6500 per month with a 6 month commitment
Custom proposals include options like brand crisis risk assessment, proactive crisis planning, crisis communications, PR strategy, media relations, brand positioning, internal and leadership communications
Protected Crisis Communications
This offering will leave you with the confidence of knowing you have a plan to navigate the waters and come out on top when your brand is facing its biggest reputation challenges. We’ll assess your risks and develop proactive strategies for likely scenarios that can be put into action quickly.
sCHEDULE A CONSULTATION
- You’re ready to proactively protect your brand by having a thorough crisis risk assessment and a well-prepared crisis communications plan, so you can stay ahead of what comes your way.
- You need an expert to bring calm, confidence, and a game plan to address a looming brand crisis or one that has just caught you by surprise.
- You’re looking for a savvy media coach to guide you through media engagement so you are prepared to respond proactively in a way that builds trust and credibility.
- You want to rebuild your brand’s reputation after the crisis.
Option Three
From $10,500
Custom proposals include options like crisis response strategies, crisis communications, media relations, reputation rebuilding
Major public announcements
Organizational change
Leadership missteps
Viral controversies
Brand collaborations risks
Unhealthy workplace culture
Products failures
Legal uncertainty
Government and regulatory challenges
High-stakes Communication Scenarios
Crisis Communications
Social Media Reputation Management
Public Relations Campaigns
Brand Risk Assessments
Executive Communications
Personal Branding for Leaders
Political and Government Affairs
Internal Communications
