Experience & Catalyst

Redefining Brand Leadership Because PR Alone Isn't Working Anymore

I'm the builder and protector of purpose-driven brands and reputation advisor to high-profile executives and teams who are on a mission to make some good happen. 

I'm inspired and motivated by the big-dreamers, the go-getters, and the change-makers––the ones just like you.

All of that inspiration goes into helping you build an Everlasting Brand that people love and can stand strong in today's always-changing world––no matter what comes your way.

I launched Positioned because I'm a big believer that branding and PR alone aren't working anymore. ⁣

These days it takes a lot more than buzzy press releases and flowing content to build a brand that creates community, sparks action, and lasts the tests of time, adversity, and even failures.⁣
⁣
It takes values-based leadership, a whole-hearted mission, people-first communications---and business practices that back up the stories you tell.

I'm a former CMO with 15+ years of PR and brand strategy experience for $0 non-profit initiatives to $300+ million tech projects in one hand, and an MBA from a top business school in the other.

My experience includes directing crisis communications for prominent brands and leading PR and marketing for tech organizations and leaders who have taken the TED main stage and graced the pages of The Wall Street Journal, Vox, Tech Crunch, and Popular Science.

Throw me your stickiest communications and reputation challenges. I come tested and ready to bring calmness, clarity, and creativity to your most important and complex brand opportunities.

kristin Swenson
CEO & Chief Strategist

I'm the builder and protector of purpose-driven brands and reputation advisor to high-profile executives and teams who are on a mission to make some good happen. 

I'm inspired and motivated by the big-dreamers, the go-getters, and the change-makers––the ones just like you.

All of that inspiration goes into helping you build an Everlasting Brand that people love and can stand strong in today's always-changing world––no matter what comes your way.

I launched Positioned because I'm a big believer that branding and PR alone aren't working anymore. ⁣

These days it takes a lot more than buzzy press releases and flowing content to build a brand that creates community, sparks action, and lasts the tests of time, adversity, and even failures.⁣
⁣
It takes values-based leadership, a whole-hearted mission, people-first communications---and business practices that back up the stories you tell.

I'm a former CMO with 15+ years of PR and brand strategy experience for $0 non-profit initiatives to $300+ million tech projects in one hand, and an MBA from a top business school in the other.

My experience includes directing crisis communications for prominent brands and leading PR and marketing for tech organizations and leaders who have taken the TED main stage and graced the pages of The Wall Street Journal, Vox, Tech Crunch, and Popular Science.

Throw me your stickiest communications and reputation challenges. I come tested and ready to bring calmness, clarity, and creativity to your most important and complex brand opportunities.