Our Values & Inspiration

"Grace, not perfection." — Emily Ley

At Positioned, we believe that brand development and intentional PR are both empowering and powerful. Our intention is to make this process adaptive and effective for our clients, so that they can continue building upon their dreams without fear.

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The Positioned Dictionary

1.graceful and elegant bearing in a person's business standing "poise and professional stability can be cultivated" 

Similar: brand balance, equilibrium, control, gracefulness, presence 

composure and dignity of professional manner "she felt confident and beautiful, and knew her professional poise would carry her through the speech" 

Similar: confident composure, self-possession, strong countenance, collectedness, dignified business 

From Old French pois, peis (noun), peser (verb), from an alteration of Latin pensum ‘weight’, from the verb pendere ‘weigh’. From the early senses of ‘weight’ and ‘measure of weight’ arose the notion of ‘equal weight, balance’, leading to the extended senses ‘composure’ and ‘elegant’ 

pro·fes·sion·al poise

pro·fes·sion·al poise /prəˈfeSH(ə)n(ə)l/poiz/ 

The Positioned Dictionary

1.The state an entrepreneur achieves when she wholly believes in herself & her abilities "There was something about her entrepreneurial grace that inspired in her community a deep sense of trust" 

Similar: success, self-trust, stability, professional finesse, calm 

A strong sense of self that is apparent in your brand and business
"The stability she felt coupled with the confidence she had for own abilities helped her to connect with clients in the most beautiful, intentional way. It allowed her to bravely decide exactly what she needed to do in order to grow. 

Similar: confident connection, courage, brand conviction, unshakeable assurance 

en·tre·pre·neur·i·al grace /ˌäntrəprəˈnərēəl//ɡrās/ 

The Positioned Dictionary

1. The ability to connect and communicate a brand's presence with the values of its audience 
"target audiences are human, and connect to brands that speak to them as people." 

Similar: authentic reach, deserved empathy alignment, realness 

2. An integral and often misunderstood part of modern PR "With thorough outreach and deep consideration, she was able to see the connection be- tween her values, her branding, and the people she wanted to serve. 

com·pas·sion·ate con·nec·tiv·i·ty /kəmˈpaSHənət/ /käˌnekˈtivədē 

com·pas·sion·ate con·nec·tiv·i·ty
/kəmˈpaSHənət/ /käˌnekˈtivədē